Innovation and Strategy – Offer Management People Competencies

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Strategy

People who have deep experience and acquired wisdom are typically the best resources to execute your innovation strategy.

In this post we will use a sports team Use Case.

Use case

  • A team sport with an objective to “win a cup”
    • Your players are placed on teams
      • Offense (4)
      • Defense (4)
      • Alternate players (3)
      • Power Play (4)
    • Your fans need to fill the stadium at all games
      • You sell team gear
      • You sell merchandise (souvenirs)
  • Assumption

    • The greatest role on a Wobbly team earns a player a role on either offense or defense teams.
      • Has the greatest skill to adapt to different players on an opposing team

Business Strategy

  • In this use case we use the ability to play both positions as the strategy and highest degree of competency.
    • An acquired competency to adapt to any opponent may best be acquired by having both offense and defense mastery
    • The teams are shown below with the greatest competencies at the top and lowest at the bottom

Developing the offer

Teams

Offense – EXPERT – Fast lane

      • Similar to a process or business function type – has a specific set of skills in market and sell
        • Can play both offense or defense
          • Enables more agile players to adapt to the oppositions defensive player based on wisdom of playing or mastering the skill
        • Can play power play positions

Defense (4) – EXPERT – Fast lane

      • Similar to a process or business function type – has a specific set of skills in operations and delivery
        • Can play both offense or defense
          • Enables more agile players to adapt to the oppositions offensive player based on wisdom of playing or mastering the skill
        • Plays more than one power play positions

Alternates (3) – ADVANCED – Middle Lane

        • 2nd string
          • has the ability to play in one or the other between offense and defense
        • Not as skilled as the teams 1st string

Power Player- GENERALIST – Slow Lane

        • Suggest a Play rather than more than one play
          • Specific to the play a Power play-infers a less skilled or limited competency
          • Infers better than an alternate yet not as skilled as a defense or offense

Author: Lisa Marie Martinez

A person who continues to prove the impossible; is possible. A wicked problem and the various messes left behind by these problems are often analyzed as parts rather than synthesized from the whole then into parts. We (EA/BA's) must be the voice for the whole allowing the functional parts a guide to adjust and respond to the changes in market which lead to new strategies and approaches to execution.

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